Be willing to break the rules from "summary" of Purple Cow by Seth Godin
In a world where standing out is becoming increasingly difficult, the key to success lies in breaking the rules. It's about daring to be different, about taking risks and forging your own path. The truth is, following the same old formula won't get you noticed. You need to shake things up, to challenge convention and defy expectations. Being willing to break the rules is not about being reckless or irresponsible. It's about being bold and courageous, about being willing to push the boundaries and explore new possibilities. It's about having the confidence to trust your instincts and follow your intuition, even when everyone else is telling you that you're wrong. The reality is that the world is changing at an unprecedented rate. What worked yesterday may not work tomorrow. To stay a...
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