Business resilience became essential in a competitive market from "summary" of A Business History of India by Tirthankar Roy
In a fiercely competitive market, businesses in India had to develop resilience to navigate through challenges and stay afloat. This resilience was not just about surviving in the face of adversity, but also about adapting and thriving in a constantly changing environment. Companies that were able to withstand shocks and setbacks, such as economic downturns or technological disruptions, were the ones that ultimately succeeded in the long run. Resilient businesses were able to anticipate potential risks and plan accordingly, ensuring that they were prepared for whatever came their way. They were flexible and nimble, able to pivot their strategies in response to new opportunities or threats. This ability to quickly adjust to changing circumstances gave them a competitive edge over their less resilient counterparts. Moreover, resilient businesses also foc...
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