Market leaders struggle to innovate due to their focus on sustaining technologies from "summary" of The Innovator's Dilemma by Clayton Christensen
Market leaders often find themselves in a precarious position when it comes to innovation. Their focus on sustaining technologies, which are incremental improvements to existing products or services, can hinder their ability to explore new and disruptive technologies. This focus on maintaining their current market position can blind them to emerging opportunities and threats in the industry. The very success that market leaders have achieved with their existing products can act as a barrier to innovation. They are often hesitant to invest resources in new technologies that may cannibalize their existing products or disrupt their current business model. This reluctance to embrace disruptive innovations can leave them vulnerable to nimble competitors who are willing to take risks and explore new market opportunities. Market leaders may also struggle to innovate due to their reliance on existing customers and markets. They are often focused on meeting the needs of their current custome...
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