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Leverage social proof to boost credibility and trust from "summary" of Expert Secrets by Russell Brunson
People are inherently influenced by the actions and opinions of others. When they see that others have had positive experiences with a product or service, it creates a powerful effect on their decisions. This phenomenon is known as social proof, and it can be harnessed to establish authority and build trust with potential customers. Testimonials, case studies, and user-generated content serve as tangible evidence that your offerings deliver real value. Sharing success stories showcases how individuals or businesses have benefited, painting a vivid picture of what’s possible. Video testimonials amplify this effect, bringing authenticity and relatability that written words often lack. When viewers hear real voices, they fe...
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