Use social proof to build credibility with customers from "summary" of Exactly How to Sell by Phil M. Jones
Social proof is a powerful tool that can help you establish credibility with your customers. When people see others like them, who have similar needs and desires, using and benefiting from your product or service, they are more likely to trust you. This is because humans are social creatures who tend to follow the crowd and look to others for guidance on what to do. By showing potential customers that others have had a positive experience with your offering, you can alleviate their fears and doubts, and make them more comfortable with making a purchase. There are several ways you can use social proof to build credibility with your customers. One of the most effective methods is through testimonials and reviews. When satisfied customers share their positive experiences with your product or service, it provides social proof that your offering is effective and trustworthy. This can help to reassure potential customers and give them the confidence they need to buy f...
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