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Being clear and concise is important in persuasive messaging from "summary" of Persuasão by Maytê Carvalho
When crafting a persuasive message, simplicity is key. The more straightforward and easy to understand the message is, the more likely it is to resonate with the audience. By avoiding overly complex language or convoluted explanations, the message becomes more accessible and impactful. This simplicity ensures that the audience can quickly grasp the main points being presented, allowing them to focus on the persuasive arguments being made. Clarity and coherence are essential elements of persuasive messaging. Clear communication helps to avoid misunderstandings and ensures that the audience fully comprehends the message being conveyed. A coherent message flows logically from one point to the next, building a strong argument that is easy to follow. When the message is clear and coherent, the audience is more likely to be persuaded by the arguments being presented. Logical sequencing is another important aspect of persuasive messaging. By presenting information in a logical order, the message becomes more persuasive and compelling. Each point should build upon the previous one, leading the audience to the desired conclusion. This logical sequencing helps to guide the audience through the persuasive argument, making it easier for them to understand and accept the message being presented. Transition words and phrases play a crucial role in connecting ideas and guiding the audience through the persuasive message. These words and phr...
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