Tailor your approach to each individual customer for maximum effectiveness from "summary" of Exactly How to Sell by Phil M. Jones
When it comes to selling, one size does not fit all. Every customer is unique, with their own set of needs, preferences, and communication styles. To be effective in sales, it is crucial to tailor your approach to each individual customer. This means taking the time to understand their specific situation and adapting your sales pitch accordingly. By customizing your approach, you can increase your chances of making a sale. If you show that you understand the customer's needs and can offer a solution that meets those needs, you are more likely to win their trust and ultimately, their business. This personalized approach demonstrates that you are focused on the customer and are willing to go the extra mile to meet their requirements. To tailor y...
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