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Employ social proof to build credibility from "summary" of Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff
Social proof is a powerful tool for building credibility in any pitch or presentation. By leveraging the influence of others, you can establish yourself as a trustworthy and authoritative figure in the eyes of your audience. People are naturally drawn to what others are doing or saying, so when you can demonstrate that others have already bought into your ideas or products, you automatically increase your own credibility. There are several ways to employ social proof effectively. One common method is to showcase testimonials from satisfied customers or clients. By sharing positive feedback from real people who have benefited from your offerings, you show that others have found value in what you have to offer. This not only validates your claims but also helps to build trust with your audience. Another way to use social ...
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