Customize your sales pitch to match the individual needs of each customer from "summary" of Exactly How to Sell by Phil M. Jones
To be successful in sales, it is crucial to understand that not every customer is the same. Each individual has unique needs, desires, and preferences that must be taken into account when presenting a product or service. A one-size-fits-all sales pitch simply will not cut it in today's competitive market. By customizing your sales pitch to match the individual needs of each customer, you are showing that you are attentive and truly care about helping them find the best solution for their specific situation. This personal touch can make a world of difference in building trust and rapport with your potential customer...
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