Create a sense of urgency to motivate customers to make a decision from "summary" of Exactly How to Sell by Phil M. Jones
To motivate customers to make a decision, it is important to create a sense of urgency. Urgency is the feeling that time is of the essence, and that a decision must be made swiftly. When customers feel a sense of urgency, they are more likely to take action and make a purchase. There are several ways to create a sense of urgency in sales. One way is to highlight limited-time offers or exclusive deals. By emphasizing that a special promotion is only available for a limited time, customers are more likely to act quickly in order to take adva...
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