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Use language that resonates with your customer from "summary" of Every Job is a Sales Job: How to Use the Art of Selling to Win at Work by Cindy McGovern
When communicating with customers, it is essential to speak their language. This means using words and phrases that they can relate to and understand easily. By doing so, you create a connection with them and show that you value their perspective. In sales, this is particularly crucial because it helps build trust and rapport with potential clients. To effectively resonate with your customers, you must first understand their needs, preferences, and communication style. This requires active listening and observation to pick up on cues that can guide your language choices. By tailoring your message to match their mindset, you demonstrate empathy and consideration for their unique circumstances. Moreover, using language that resonates with...
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