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Aim for a balance between formality and informality from "summary" of The Sense of Style by Steven Pinker

Striking the right balance between formality and informality is a crucial aspect of effective writing. Too much formality can make your writing stiff and pompous, while excessive informality can make it sloppy and unprofessional. Finding the sweet spot between these two extremes is essential for engaging your readers and conveying your ideas clearly. Simplicity is key when trying to strike this balance. Complex and overly formal language can alienate your audience, while overly casual language can make your writing seem unprofessional. By aiming for a straightforward and clear style, you can maintain a level of formality that is suitable for your audience while still keeping your writing engaging and accessible. Logical sequencing is another important factor to consider when balancing formality and informality in your writing. Make sure your ideas flow logically from one to the next, using transition words and phrases to guide your readers through your argument. This will help maintain a sense of coherence in your writing, regardless of how formal or informal your to...
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    The Sense of Style

    Steven Pinker

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