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Persistence pays off in sales from "summary" of Every Job is a Sales Job: How to Use the Art of Selling to Win at Work by Cindy McGovern

Persistence is a key ingredient in the world of sales. It's not always easy to hear "no" time and time again, but those who are able to push through and keep going are the ones who ultimately find success. Sales is all about building relationships and trust with clients, and that takes time. It's not something that happens overnight. When you're persistent in your sales efforts, you show your clients that you're dedicated and committed to helping them solve their problems. You're not just in it for the quick sale – you're in it for the long haul. This kind of dedication is what sets you apart from the competition and earns you the trust and respect of your clients. Persistence also allows you to learn from your failures and setbacks. Every rejection is an opportunity to refine your approach and improve your skills. It's through persistence that you gain valuable experience and insight that ultimately leads to success. In sales, timing is everything. By staying persistent and consistently following up with clients, you increase your chances of catching them at the right moment when they're ready to make a decision. This kind of strategic persistence can make all the difference in closing a deal.
  1. Persistence is about not giving up. It's about staying focused on your goals and not letting obstacles stand in your way. In the world of sales, those who are willing to put in the effort and keep pushing forward are the ones who come out on top. So keep at it, keep pushing, and remember that persistence pays off in the end.
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Every Job is a Sales Job: How to Use the Art of Selling to Win at Work

Cindy McGovern

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