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Trustworthiness is crucial in building enchantment from "summary" of Enchantment by Guy Kawasaki

Trustworthiness is crucial in building enchantment. People want to interact with those they know, like, and trust. Without trust, it becomes challenging to enchant others. Trust is built through being honest, keeping promises, and showing consistency in actions. When people trust you, they are more likely to listen to what you have to say, follow your recommendations, and be willing to engage with you further. One way to establish trustworthiness is through transparency. Being open and transparent about your intentions, actions, and decisions helps to build credibility and trust with others. Transparency also helps to prevent misunderstandings and miscommunications, as people...
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    Enchantment

    Guy Kawasaki

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