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Focus on user retention to drive growth from "summary" of Hooked by Nir Eyal
The key to driving growth in any product or service lies in focusing on user retention. By keeping users coming back for more, businesses can sustain growth over the long term. This concept is especially crucial in today's competitive landscape, where acquiring new customers can be costly and challenging. User retention is about creating habits that keep users engaged with a product or service. When users form habits around a product, they are more likely to keep using it, even when faced with competing options. This creates a loyal customer base that can drive sustainable growth for a business. To build habits that lead to user retention, businesses must first understand their users' needs and motivations. By identifying what drives users to engage with a product, businesses can tailor their offerings to better meet those needs. This can involve creating personalized experiences, providing value-...
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