oter

Emotions drive user interactions from "summary" of Emotional Design by Don Norman

Emotions play a crucial role in driving user interactions with products. When people use a product, they bring their emotions along for the ride. These emotions can greatly impact how they perceive and interact with the product. If a design evokes positive emotions, users are more likely to have a positive experience and form a stronger connection with the product. Conversely, if a design triggers negative emotions, users may become frustrated or disengaged, leading to a poor user experience. Emotions can influence how users perceive the usability and functionality of a product. Aesthetics, in particular, can have a powerful impact on emotions. People are drawn to products that are visually appealing and evoke positi...
    Read More
    Continue reading the Microbook on the Oter App. You can also listen to the highlights by choosing micro or macro audio option on the app. Download now to keep learning!
    Similar Posts
    The book provides practical strategies for applying mental triggers in various aspects of life
    The book provides practical strategies for applying mental triggers in various aspects of life
    Discover powerful techniques to leverage mental triggers in your everyday life. Uncover how these triggers can influence your d...
    Effective communication requires an understanding of human psychology and behavior
    Effective communication requires an understanding of human psychology and behavior
    To truly connect with someone, you need to understand what makes them tick. And that's where psychology and behavior come into ...
    Feedback is essential for good design
    Feedback is essential for good design
    The key to good design lies in the ability to continuously receive feedback. Without feedback, how can designers know if their ...
    Embrace risk and failure as opportunities for growth
    Embrace risk and failure as opportunities for growth
    Innovation is not without its risks. When you are pushing the boundaries of what is known and comfortable, you are bound to enc...
    Humans have limited attention spans
    Humans have limited attention spans
    The human brain can only focus on a limited amount of information at any given time. This means that people have limited attent...
    Emotionally engaging products stand out
    Emotionally engaging products stand out
    Emotionally engaging products have the power to capture our attention and stand out from the rest. When a product is able to ev...
    Neuroimagery can provide valuable insights into consumer preferences
    Neuroimagery can provide valuable insights into consumer preferences
    Neuroimagery, such as fMRI scans, allows researchers to peek inside the brain and observe how it responds to different stimuli....
    Using storytelling can captivate and persuade an audience
    Using storytelling can captivate and persuade an audience
    Storytelling has the power to captivate and persuade an audience in a way that simple data or facts cannot. When we tell a stor...
    Focusing on the emotions of awe and excitement can enhance sharing
    Focusing on the emotions of awe and excitement can enhance sharing
    When it comes to creating content that people want to share, tapping into emotions such as awe and excitement can be highly eff...
    Understand the importance of perception in selling services
    Understand the importance of perception in selling services
    Perception is everything in selling services. It is not the reality of what you are offering that matters, but how your potenti...
    oter

    Emotional Design

    Don Norman

    Open in app
    Now you can listen to your microbooks on-the-go. Download the Oter App on your mobile device and continue making progress towards your goals, no matter where you are.