Emotions drive user interactions from "summary" of Emotional Design by Don Norman
Emotions play a crucial role in driving user interactions with products. When people use a product, they bring their emotions along for the ride. These emotions can greatly impact how they perceive and interact with the product. If a design evokes positive emotions, users are more likely to have a positive experience and form a stronger connection with the product. Conversely, if a design triggers negative emotions, users may become frustrated or disengaged, leading to a poor user experience. Emotions can influence how users perceive the usability and functionality of a product. Aesthetics, in particular, can have a powerful impact on emotions. People are drawn to products that are visually appealing and evoke positi...
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