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Embracing creativity and innovation in design from "summary" of The Big Book of Graphic Design by Roger Walton

Creativity and innovation are at the heart of all great design. It is essential for designers to think outside the box, push boundaries, and explore new possibilities in order to create truly groundbreaking work. Embracing creativity means being open to new ideas, experimenting with different techniques, and not being afraid to take risks. In the ever-evolving world of graphic design, staying stagnant is not an option. Innovation in design involves bringing fresh perspectives to the table, finding unique solutions to problems, and challenging conventional thinking. By embracing innovation, designers can propel their work to new heights and make a lasting impact in the industry. It is about constantly seeking ways to improve, grow, and evolve as a designer. ...
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    The Big Book of Graphic Design

    Roger Walton

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