Emotional design is essential in today's competitive market from "summary" of Emotional Design by Don Norman
In today's competitive market, emotional design plays a crucial role in capturing the attention and loyalty of customers. Companies that understand the power of emotions in design are able to create products that not only meet functional needs but also resonate on a deeper, more personal level with consumers. Emotions are an essential part of the human experience, influencing our perceptions, decisions, and behaviors in profound ways. By tapping into these emotional responses, designers can create products that forge strong connections with users, leading to increased satisfaction and brand loyalty.
Emotional design goes beyond simply making products aesthetically pleasing; it involves understanding the psychological and emotional needs of users and designing products that evoke the desired emotional responses. This can be achieved through various design elements such as color, shape, texture, and sound, which can all influence how users feel about a product. By carefully crafting these elements, designers can evoke ...
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