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Authenticity is important in persuasive communication from "summary" of O Poder Da Persuasão by Robert B. Cialdini
Authenticity is crucial in persuasive communication. People are more likely to be persuaded by a message when they believe the speaker is being genuine. When individuals perceive a lack of authenticity in a communicator, their skepticism increases, and they become less receptive to the message being conveyed. This is because authenticity creates a sense of trust and credibility in the speaker, which is essential for effective persuasion. In order to be authentic in persuasive communication, one must align their words with their actions. This means being consistent in both what is being said and how it is being said. When there is a disconnect between the message and the messenger, the audience is quick to pick up on this inconsistency, leading to a breakdown in trust. This can significantly diminish the speake...
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