Reciprocity builds relationships from "summary" of Yes! by Noah J. Goldstein,Steve J. Martin,Robert Cialdini
The principle of reciprocity is a powerful tool for building relationships with others. When we give to someone, they feel a natural urge to give back to us in return. This creates a sense of mutual obligation that strengthens the bond between two people. By initiating a cycle of giving and receiving, we can establish a pattern of cooperation and goodwill that can endure over time. Reciprocity works because it taps into a fundamental aspect of human nature - the desire to reciprocate kindness. When we go out of our way to do something for someone else, they are more likely to want to repay the favor. This can create a positive feedback loop where each person is motivated to...
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