Embrace innovation and creativity from "summary" of Eat Their Lunch by Anthony Iannarino
To succeed in sales, you must be willing to think differently and push the boundaries of what is possible. You can't just rely on the same old tactics and strategies that have been used for years. You must be willing to embrace innovation and creativity, to constantly seek out new ways to engage with your prospects and add value to their lives. This requires a willingness to take risks and try new things, even if they might not always work out as planned. Innovation and creativity are not just buzzwords; they are essential qualities that every successful salesperson must possess. By embracing innov...
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