Use upsells and downsells to increase average order value from "summary" of Dotcom Secrets by Russell Brunson
One of the most effective strategies you can implement in your sales funnel to boost your revenue is to offer upsells and downsells to your customers. This strategy involves presenting additional offers to your customers after they have made a purchase, with the goal of increasing the total amount of money they spend with you. Upsells are higher-priced offers that provide more value or benefits than the initial purchase. By presenting your customers with an upsell immediately after they have made a purchase, you can capitalize on their buying momentum and entice them to spend more money with you. This not only increases the average order value of each customer but also maximizes the profit you can generate from each sale. On the other hand, downsells are lower-priced offers that are presented to customers who decline the initial upsell. Downsells are designed to provide an alternative...
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