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Confusion leads to disconnection from "summary" of Building a Storybrand by Donald Miller
Confusion is the enemy of connection. When we fail to clearly communicate our message, our audience becomes confused. And when they are confused, they disconnect. This disconnect can lead to missed opportunities, lost sales, and disengaged customers. In the world of marketing, confusion is the number one reason why potential customers fail to engage with a brand. If our messaging is unclear, if our story is muddled, our audience will simply move on to the next option. They won't take the time to figure out what we are trying to say. They won't invest the effort to understand our product or service. They will disconnect. To avoid this disconnection, we must strive for simplicity and clarity in our communication. We must cut through the noise and deliver our message in a way that is easy to understand. We must make it crystal clear what we offe...
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