Know the values and beliefs of your audience before framing an issue from "summary" of Don't Think of an Elephant! by George Lakoff
Understanding the values and beliefs of your audience is crucial when trying to effectively communicate a message. When framing an issue, it is important to consider how your audience will interpret the information based on their own values and beliefs. By knowing your audience's values, you can tailor your message in a way that resonates with them and increases the chances of them being receptive to your ideas. Framing an issue without considering the values and beliefs of your audience can lead to miscommunication and misunderstanding. People interpret information through the lens of their own values and beliefs, so failing to take these into account can result in your message being misinterpreted or rejected altogether. By understanding your audience's values and beliefs, you can present your message in a way that aligns with their existing beliefs and values, making it more likely that they will be open to considering your perspective. To effectively...
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