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Persuasion techniques differ based on cultural norms from "summary" of The Culture Map (INTL ED) by Erin Meyer

When it comes to persuading others, it is essential to understand that different cultural norms dictate the most effective techniques to use. In some cultures, such as those in the United States or Germany, a direct and straightforward approach is typically favored. People from these cultures value honesty and transparency in communication. They appreciate it when others get straight to the point and do not beat around the bush. On the other hand, in cultures like Japan or South Korea, indirect communication is more common. People from these cultures often rely on subtle cues and nonverbal signals to convey their messages. They may use silence or body language to express agreement or disagreement instead of explicitly stating their opinions. Moreover, the hierarchy within a culture also plays a significant role in determining the most effective persuasion techniques. In hierarchical cultures like those in France or China, it is crucial to show respect for authority figures and seniority. When trying to persua...
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    The Culture Map (INTL ED)

    Erin Meyer

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