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Social influence influences decisionmaking in design from "summary" of Design for How People Think by John Whalen Ph.D.
Social influence plays a significant role in shaping our decisions, and this influence extends to the realm of design. When we are designing products, websites, or experiences, it is essential to consider how social factors can impact the decisions that people make. One way that social influence affects decision-making in design is through social proof. People tend to look to others for guidance when making decisions, especially when they are unsure about what to do. By incorporating elements of social proof into our designs, such as testimonials, reviews, or endorsements, we can help to guide users towards certain decisions. Another way that social influence impacts decision-making in design is through conformity. People have a natural tendency to conform to the behavior of others, especially in group settings. Designers can ...
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