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Test different marketing channels to find what works best from "summary" of Growth Hacker Marketing by Ryan Holiday
To truly understand the effectiveness of your marketing efforts, it is essential to test different channels. Each channel has its own unique characteristics and potential audience, and by experimenting with various options, you can determine which ones work best for your product or service. This process of trial and error allows you to gather data on customer behavior and preferences, enabling you to make informed decisions about where to focus your marketing efforts. By testing different marketing channels, you can also uncover hidden opportunities that you may not have considered before. For example, you may discover that your target audience is more active on social media platforms than on traditional advertising channels. This insight can help you tailor your marketing strategy to better reach your customers where they are most likely to engage with y...
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