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Personalization enhances customer experience and satisfaction from "summary" of Digital Marketing Trends and Prospects by Dr. Shakti Kundu
Personalization in digital marketing tailors content, offers, and experiences to individual consumers based on their preferences, behaviors, and interactions. This approach recognizes that each customer is unique, with distinct needs and desires. By leveraging data analytics and machine learning, businesses can analyze customer behavior to provide relevant recommendations and targeted messaging. This specific alignment with customer interests fosters a deeper connection between the brand and the consumer. The effectiveness of personalized experiences is evident in the impact on customer satisfaction. When consumers receive communications that resonate with their preferences, they feel valued and understood. This emotional connection encourages brand loyalty, prompting customers to engage more frequently and make repeated purchases. Tailored experiences not only enhan...
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