Summary of Data Driven: Harnessing Data and AI to Reinvent Customer Engagement

"Data Driven: Harnessing Data and AI to Reinvent Customer Engagement" is a book that explores the ways in which businesses can use data and artificial intelligence to improve customer engagement. The authors discuss how companies can collect and analyze data to better understand their customers' preferences and behavior, and how they can use AI technologies to personalize interactions and create more targeted marketing campaigns. The book also highlights the importance of ethics and transparency in data-driven decision making, and offers practical guidance on how businesses can effectively implement data and AI strategies to enhance customer relationships and drive growth. Overall, "Data Driven" provides valuable insights and strategies for businesses looking to harness the power of data and AI in the modern marketplace.