Manipulation tactics can be used in advertising from "summary" of Dark Psychology by Jonathan Mind
Advertising is a powerful tool that businesses use to persuade consumers to buy their products or services. It is a way to communicate with potential customers, to create awareness, and ultimately to drive sales. However, what many people may not realize is that advertising is often based on manipulation tactics. These tactics are designed to influence the decisions and behavior of consumers, often without their awareness. One of the most common manipulation tactics used in advertising is emotional manipulation. Advertisers often use emotions such as fear, guilt, or happiness to evoke a response from consumers. For example, a car company may use images of a happy family driving in their new car to create a sense of happiness and security in the viewer. This emotional response can then in...
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