Demonstrating expertise can enhance credibility from "summary" of O Poder Da Persuasão by Robert B. Cialdini
When attempting to persuade others, it is crucial to establish credibility. One effective way to enhance credibility is by demonstrating expertise in a particular subject or field. By showcasing knowledge and competence, individuals are more likely to trust and believe in the persuader's message.
Expertise can be demonstrated through various means, such as sharing relevant information, citing credible sources, and providing examples of past successes. When people perceive someone as knowledgeable and experienced, they are more inclined to listen to what they have to say and...
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