Cultural competency is crucial in global organizations from "summary" of Contextual Communication Organization & Training by Diane M. Hoffmann
Cultural competency plays a significant role in the success of global organizations. It is essential for individuals within these organizations to possess an understanding and appreciation of different cultural norms, beliefs, and values. Without cultural competency, misunderstandings and conflicts can arise, leading to inefficiencies and barriers to effective communication. In a global context, cultural competency enables individuals to navigate diverse cultural landscapes with sensitivity and respect. It allows for the building of strong relationships with colleagues, clients, and partners from different cultural backgrounds. By being culturally competent, individuals can adapt their communication styles, behaviors, and attitudes to suit the cultural preferences of others, fostering mutual understanding and collaboration. ...
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