Building trust is essential for successful persuasion from "summary" of The Science of Persuasion by Brad Bradshaw
Trust is the cornerstone of successful persuasion. Without trust, all attempts to persuade are likely to fall flat. When people trust you, they are more willing to listen to what you have to say and consider your arguments. Trust opens the door to influence and allows you to make a positive impact on others. Building trust takes time and effort. It requires consistency, reliability, and honesty in your interactions with others. People need to feel confident that you have their best interests at heart and that you are not trying to manipulate or deceive them. This means being upfront and transparent in your communication and actions. Trust is fragile and can be easily broken. One false move or breach of trust can undo all the hard work you have put into building credibility with others. That's why it's important to always act with integrity and to...
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