Practical value is an important factor in contagiousness from "summary" of Contagious: by Jonah Berger | Summary & Analysis by Elite Summaries
Practical value plays a crucial role in determining whether an idea or product will spread like wildfire. When something offers practical value, people are more likely to talk about it and share it with others. This is because practical value enhances the lives of individuals in a tangible way, making it more likely that they will want to pass on the benefits to those around them. Practical value can come in many forms, such as saving time, saving money, or improving overall well-being. When something is practical, it solves a problem or fulfills a need that people have in their daily lives. For example, a life hack that helps people save time in their morning routine or a money-saving tip that allows individuals to stretch their budget further can be highly contagious because they offer immediate benefits that others can easily adopt. In today's fast-paced world, practicality is highly valued because people are constantly looking for ways to streamline their lives and make things easier for themselves. When something is both practical and valuable, it becomes irresistible to share with others who may also benefit from it. Practical value creates a sense of urgency and relevance that motivates individuals to spread the word to their friends, family, and colleagues. By focusing on practical value, businesses and individuals can increase the contagiousness of their ideas and products. When something is not only interesting or entertaining but also provides a real-world benefit, it has a much higher chance of going viral. Practical value is a powerful driver of word-of-mouth marketing because it taps into people's desire to help others and improve their lives in meaningful ways.
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