Customize messages to fit audience from "summary" of Permission Marketing by Seth Godin
To effectively communicate with your audience, it is crucial to tailor your messages to fit their specific needs, preferences, and interests. This means taking the time to understand who your audience is, what they care about, and how they like to receive information. By customizing your messages in this way, you can increase the likelihood that your audience will pay attention, engage with your content, and ultimately take the desired action.
One way to customize your messages is by segmenting your audience based on demographics, behavior, or other relevant factors. By dividing your audience into smaller groups, you can create messages that are more targeted and relevant to each segment. For example, you might create different messages for younger versus older customers, or for customers who have previously purchased from you versus those who have ...
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