Leveraging social currency can increase the likelihood of sharing ideas from "summary" of Contagious: by Jonah Berger | Summary & Analysis by Elite Summaries
People are more likely to share ideas when they feel like they are gaining social currency from doing so. Social currency refers to the way people feel about themselves when they share information that makes them look good in the eyes of others. It's like a form of social capital that can be exchanged for admiration or respect. Leveraging social currency is a powerful way to motivate people to pass along information. When people share something that makes them look knowledgeable, connected, or unique, they are more likely to be seen in a positive light by their peers. One way to leverage social currency is by making people feel like insiders. People love to feel like they are part of an exclusive group that has access to privileged information. By providing people with insider knowledge, they feel special and are more inclined to share that information with others. This can create...
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