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Building rapport and trust is crucial in persuasive communication from "summary" of Persuasão by Maytê Carvalho
In the realm of persuasive communication, one fundamental principle reigns supreme: building rapport and trust with your audience is absolutely essential. This concept serves as the cornerstone upon which all successful persuasion is built. Without establishing a strong connection with your audience, your attempts at persuasion are likely to fall flat. Rapport and trust are the bedrock of any persuasive interaction because they lay the foundation for a receptive audience. When your audience feels a sense of connection and trust with you, they are more likely to be open to your message and willing to consider your perspective. Conversely, if you fail to establish rapport and trust, your audience is likely to be skeptical and resistant to your message. Building rapport ...
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