Competitors can be both current and potential rivals from "summary" of Competitive Strategy by Michael E. Porter
Competitors in the business landscape are not limited to just those companies that are currently vying for the same customers or market share. While it is vital to keep a close eye on existing rivals and their strategies, it is equally important to be mindful of potential competitors who may enter the market in the future. These potential rivals may include new startups, established companies from other industries looking to diversify, or even current competitors who are exploring new markets or developing new products. By recognizing that competitors can come from various sources and at any time, businesses can better prepare themselves for potential threats and challenges. This broader pe...
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