Choose the right target customers from "summary" of Playing to Win by A.G. Lafley,Roger L. Martin
Selecting the appropriate target customers is a critical decision that shapes the entire strategy of a company. By identifying the right customers, a company can focus its resources and efforts on meeting their specific needs and preferences. This not only leads to higher customer satisfaction but also enhances the company's overall performance in the market. Choosing the right target customers involves understanding the market segment that the company wants to serve. This includes considering factors such as demographics, psychographics, and behavioral patterns of potential customers. By analyzing these aspects, a company can effectively pinpoint the group of customers that are most likely to value its products or services. Moreover, targeting the right custome...
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