Successful companies fail because they prioritize current customers' needs over potential future markets from "summary" of The Innovator's Dilemma by Clayton Christensen
The trap that successful companies often fall into is the tendency to focus on serving the needs of their existing customers rather than exploring potential future markets. This shortsightedness can lead to their downfall as they fail to anticipate or adapt to disruptive technologies or innovations that could reshape their industry. By catering exclusively to their current customers' demands, companies may overlook opportunities for growth and innovation in emerging markets or with new customer segments. This myopic focus on the present can blind them to the long-term threats posed by disruptive competitors who are better positioned to meet the evolvin...
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