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Companies must balance sustaining and disruptive innovation from "summary" of The Innovator's Dilemma by Clayton M. Christensen
The challenge for companies lies in managing both sustaining and disruptive innovation. Sustaining innovation involves improving existing products or services to meet the needs of current customers. This is a necessary aspect of business to stay competitive in the market and retain customers. However, focusing solely on sustaining innovation can lead to a company's downfall when disruptive innovation emerges. Disruptive innovation, on the other hand, involves creating new products or services that may initially appeal to a niche market. These innovations may not be as advanced or appealing to existing customers, but they have the potential to disrupt the market and eventually overtake existing products or services. Companies that fail to recognize and invest in disruptive innovation risk becoming obsolete in the long run. Finding the balance between sustaining and d...
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