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Using contrast can make a message more impactful and memorable from "summary" of Como usar os Gatilhos Mentais para a Vida Profissional e Pessoal by MAX EDITORIAL
The use of contrast in our messages can significantly enhance their impact and memorability. By juxtaposing different elements, such as ideas, images, or emotions, we create a more dynamic and engaging experience for our audience. This contrast helps to capture their attention and make our message stand out in their minds. When we present contrasting elements, we create a sense of tension or surprise that stimulates the brain and encourages deeper processing of the information. This heightened cognitive engagement leads to better retention and recall of the message. By playing with contrasts, we can create a more memorable experience that lingers in the minds of our audience long after the message has been delivered. Contrast can be used in various ways to make a message more ...
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