Recognize and reward behaviors that support the desired culture from "summary" of Change the Culture, Change the Game by Roger Connors,Tom Smith
To create and sustain a desired culture within an organization, it is essential to actively acknowledge and incentivize behaviors that align with the values and beliefs that define that culture. By recognizing and rewarding individuals who demonstrate these behaviors, leaders can reinforce the importance of living out the cultural norms on a daily basis. When people see that their efforts to embody the desired culture are noticed and appreciated, they are more likely to continue exhibiting those behaviors. This positive reinforcement helps to solidify the cultural expectations and norms, making it easier for everyone in the organization to understand what is valued and expected of them. Recognition can come in many forms, from a simple thank you or shoutout in a team meeting to more formal rewards such as bonuses or promotions. The key is to make sure that the recognition is timely, specific, and sincere, so that individuals feel truly valued for their contributions to the culture. In addition to recognition, providing rewards for behaviors that support the desired culture can further motivate employees to uphold those values. Whether it is through performance incentives, career development opportunities, or other perks, rewards can serve as a powerful tool for shaping behavior and driving cultural change.- Leaders send a clear message about what is important to the organization and create a positive feedback loop that reinforces those behaviors over time. This not only helps to embed the desired culture more deeply within the organization but also encourages others to follow suit, ultimately creating a more cohesive and aligned workforce.
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