Communicate the desired culture consistently to all stakeholders from "summary" of Change the Culture, Change the Game by Roger Connors,Tom Smith
To drive meaningful change within an organization, it is imperative to clearly and consistently communicate the desired culture to all stakeholders. This communication serves as a roadmap for how individuals are expected to behave, make decisions, and interact with one another. It creates a shared understanding and alignment around the values, beliefs, and norms that will shape the organization's culture. Consistency in communication is key to reinforcing the desired culture and preventing any confusion or mixed messages. When stakeholders hear a consistent message from leadership, they are more likely to internalize and embody the cultural values being promoted. This helps to create a sense of unity and common purpose among employees, which is essential for driving organizational performance and success. By consistently communicating ...
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