Rely on data to drive your content strategy from "summary" of They Ask You Answer by Marcus Sheridan
When it comes to creating content that resonates with your audience, it's crucial to rely on data. Data is king in the world of content marketing because it provides valuable insights into what your customers are looking for and how they are interacting with your content. By analyzing data such as website traffic, social media engagement, and email click-through rates, you can gain a deeper understanding of your audience's preferences and behavior. This data can help you identify trends, determine which topics are resonating with your audience, and make informed decisions about your content strategy. For example, if you notice that a par...
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