Develop a brand identity that sets you apart from competitors and resonates with your target audience from "summary" of Side Hustle by Chris Guillebeau
To stand out in a crowded marketplace, it's essential to create a unique brand identity that not only differentiates you from your competitors but also connects with your target audience on a deeper level. Your brand identity is more than just a logo or color scheme - it's the essence of who you are as a business and what you stand for. When developing your brand identity, think about what makes you special and why customers should choose you over other options. Consider your unique selling points, values, and personality traits that set you apart. This could be anything from your commitment to sustainability, your exceptional customer service, or your innovative approach to solving a common problem. To resonate with yo...
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