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Decide how to win from "summary" of Playing to Win by A.G. Lafley,Roger L. Martin

To succeed in business, you must have a clear idea of how you are going to win. This means making crucial strategic decisions that will set you apart from the competition. It is not enough to simply have a goal in mind; you must also have a plan for how you are going to achieve that goal. Deciding how to win involves making tough choices about where to play and how to win in those chosen areas. This requires a deep understanding of your strengths and weaknesses, as well as an awareness of the competitive landscape. You must be willing to make trade-offs and focus your resources on the areas where you can truly excel. One key aspect of deciding how to win is understanding what drives value for your customers. By identifying their needs and preferences, you can create a strategy that is tailored to meet those demands....
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    Playing to Win

    A.G. Lafley

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