Summary of Business Model Generation

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. It provides practical guidance, illustrated with over 500 unique examples, for executives, managers, and entrepreneurs who want to systematically understand, design, and implement new business models. It covers the nine building blocks of a business model with detailed descriptions of each: customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structures. Along with providing a comprehensive overview of business model theory, this book also offers a business model canvas, a visual chart to help entrepreneurs create, design, and analyze their business models. Finally, the book contains interviews with leading business model innovators in different industries and regions.