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Storytelling is crucial for effective communication from "summary" of Building a Storybrand by Donald Miller
Every great story has a hero. And every hero has a problem that needs to be solved. It's the hero's journey that captivates us and draws us in. But here's the thing - your customer is the hero of the story, not you. Your role is to be the guide, the one who helps the hero overcome their challenges and achieve their goals. This is where storytelling comes in. When you communicate with your customers through storytelling, you're able to connect with them on a deeper level. You're able to speak to their desires, fears, and frustrations in a way that resonates with them. By framing your message as a story, you're making it easier for your customers to understand and relate to what you're saying. But here's the key - your story needs to be clear and simple. It...
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