Marketing services is different from marketing products from "summary" of Selling the Invisible by Harry Beckwith
Marketing services requires a different approach than marketing products. When selling a service, you are essentially selling a promise - a promise of expertise, reliability, and trust. Unlike products, services are intangible and cannot be physically held or tested before purchase. As a result, the marketing of services relies heavily on building relationships and establishing credibility with potential clients. One key difference between marketing services and products is the emphasis on the people delivering the service. In the service industry, the individuals providing the service play a critical role in the overall customer experience. Clients are not just purchasing a service; they are investing in the expertise and professionalism of the service provider. Therefore, marketing efforts should focus on showcasing the skills, knowledge, and personalit...
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